Secrets of Successful Inventing

From Concept to Commerce

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Secrets of Successful Inventing
Available
10/15/2014
Square One Publishers

WORLD ***

6.0 X 9.0 in
272 pg



BUSINESS & ECONOMICS / Entrepreneurship

9780757004070
$19.95 Paperback
Available
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Secrets of Successful Inventing

By  Edith G. Tolchin

Description

Ms. Tolchin has created an all-in-one guide that addresses the critical issues that beginning inventors might fail to even consider. From terminology to patenting, from licensing to marketing, each expert offers clear and practical advice to help inventors reach their goals. Every chapter presents the information in a sequence that will allow the beginning inventor to navigate the waters of product development. By following the steps offered and heeding the advice of these seasoned professionals, the reader will stand a better chance of avoiding pitfalls and finding success at journey’s end. Normally, novice inventors spend thousands of dollars attending lectures and workshops that they hope will prepare them for the challenges that lie ahead. In Secrets of Successful Inventing, Edith Tolchin provides a straightforward guide to the basics as well as a useful resource to take your idea to the next step.

Reviews

"Useful . . . dispense[s] solid, practical advice . . . delivers the goods . . . there is a wealth of good information here for would-be inventors." 
Booklist


Author Biography

Ms. Tolchin has created an all-in-one guide that addresses the critical issues that beginning inventors might fail to even consider. From terminology to patenting, from licensing to marketing, each expert offers clear and practical advice to help inventors reach their goals. Every chapter presents the information in a sequence that will allow the beginning inventor to navigate the waters of product development. By following the steps offered and heeding the advice of these seasoned professionals, the reader will stand a better chance of avoiding pitfalls and finding success at journey’s end. Normally, novice inventors spend thousands of dollars attending lectures and workshops that they hope will prepare them for the challenges that lie ahead. In Secrets of Successful Inventing, Edith Tolchin provides a straightforward guide to the basics as well as a useful resource to take your idea to the next step.

Table of contents

Acknowledgements   

           

            Introduction   

 

1.      Inventors’ Groups   

            Leo Mazur

            Please consider joining your local inventors’ club. These organizations usually meet           monthly and provide novice inventors with support and camaraderie.

 

2.      Prototyping   

Jack Lander

A properly made prototype  along with an effective sell sheet and a few of the other essentials mentioned in this chapter  is critical to the development of your new product.

 

3.      Patenting   

            Andy Gibbs

            To patent  or not to patent: that is definitely the question. This chapter will help you             determine the best way to tackle intellectual property issues.      

 

4.      Crowdfunding   

            Steve Greenberg and Gary Greenberg

            You have finally decided to bring your product to market  but you need financial     assistance. Crowdfunding is a novel way to get the startup funds required.

 

5.      Packaging    

            Josh Wallace

            Your packaging may be a sale-maker or a deal-breaker. Follow these helpful tips to            create picture-perfect packaging for your product.

 

6.      Manufacturing  Importing  and Product Safety   

            Edith G. Tolchin

            Sourcing  manufacturing  government regulations  product safety  and importing can          each be tough to navigate  so please follow these steps should you choose to produce             your invention.           

 

7.      Marketing   

            Jack Lander

            Whether you wish to license or manufacture your invention yourself  it will still need to        be marketed correctly. This sage advice on the matter is essential to your success.           

 

8.      Websites   

            Eddie Velez

            There is no turning back time to the pre-internet days  so please get your product out          there with a great domain name and an even greater website.

 

9.      Sales Reps    

            Don Debelak

            You will surely want someone to help sell your new invention  so please read these timely   tips on finding and hiring the optimal sales representative.

           

10.  Retailers   

            Karen Waksman

            If yours is a product that may sell well to stores like Home Depot  Target  or Neiman          Marcus  you should read these key facts about retail to get you started on the right foot.

 

11.  Licensing   

            Joan Lefkowitz

            This chapter will help you decide if licensing your product is the best route to follow in        your quest to connect the public to your grand idea.

 

12.  Public Relations    

            Marsha Friedman

            Your product is almost ready to be sold  whether in stores  online  or by other methods.      Now learn how to generate buzz for your invention through powerful PR.

           

13.  Direct Response Television   

            Gil Tatarsky

            As Seen on TV! HSN  QVC  and infomercials  oh my! This chapter will help you     determine which of these options may be right for you and your invention.

 

14.  Trade Shows   

            Deb Hess

            Deb Hess knows trade shows. Pay close attention to this major way to introduce your         product  meet buyers  and network with fellow inventors.

           

15.  How I Did It   

            Maureen Howard

            What better way is there to discover the trials  tribulations  and rewards of developing         a new product than by listening to the firsthand experience of a successful            inventor?

 

16.  What I’ve Learned   

            Bonnie Griffin Kaake

            Bonnie has worked with inventors for many years. She has seen it all and is here to tell       you about the ups and downs of the industry  offering advice you should heed.

 

            Conclusion   

 

Introduction or preface

So you want to be a rock star? Well, this is not quite the book for you, but I did get your attention, didn’t I? The truth is many of you who are reading this book may really want to be the next rock star of inventors. But creating and developing an invention is in no way a walk in the park, unless you have bottomless resources, unlimited patience, and consistent rejection only fuels your determination. You’ll need help. And I have assembled a team to give it to you.

            This book’s contributors are the cream of the crop in the invention industry. They have been working with customers, consumers, and clients for a long time. If you were to combine their collective years of experience helping inventors, you would have to pause at 100, catch your breath, and then continue counting. In organizing the work of this collection of experts, I have attempted to create a logical flow—an order that I feel will be the most helpful way for a beginning inventor to learn to navigate the waters of product development. If you follow the steps outlined herein and heed the advice of these seasoned professionals--many of whom have been in your shoes, whether they started out as inventors or “invented” their businesses--you will stand a better chance of avoiding the predators of the service provider world along your long journey. 

            As editor, I have done my best to leave each contributor’s original material completely intact. I feel it is important for you to get the real words of these contributors, to hear their own distinctive voices as they relate their experiences and knowledge. They will teach you all about inventors’ groups, prototyping, packaging, financing, manufacturing, patenting, marketing, sales, licensing, and more. While you are welcome to jump directly to a chapter that explains a particular aspect of the process of inventing, I nevertheless recommend that you go back and read the book from beginning to end as soon as you are done. Even though you might have passed a particular stage of development, the experts in this book may bring a new and fresh perspective to your work, and possibly a more beneficial way of accomplishing a particular task. I urge you to be completely open-minded and analyze all possibilities and suggestions found in this text. Take notes on a notepad, computer, or mobile device and have them nearby as you go through the material. It may take you a while to digest all the sound ideas provided in this guide, and having a quick reference sheet may be helpful. Always keep your notes handy.

            Should you be particularly impressed with this book’s contributors (and I am confident you will be), you will find contact information for each contributor on the first page of his or her chapter and at the end of the book. You may contact these experts for advice or clarification, or even choose to engage their services.

            The goal of Secrets of Successful Inventing is to provide you with the most current and comprehensive information on the world of inventions available. I have attempted to create an all-in-one guide that addresses the many issues novice inventors might not initially consider, and that gives advice on how to improve the methods of slightly more seasoned individuals. You will learn all the inventors’ jargon—which is to say, all the terminology and expressions that are commonly used in the industry. What is a non-disclosure agreement? A logo? A “country of origin” tag? Social media? A packaging mock-up or a virtual prototype? By the end of this book, you’ll be speaking the language of inventors like a pro.

            Throughout your journey, please be prepared to expect the unexpected. If you do your homework and listen to these guides, however, I am certain you will become a wiser, better educated consumer, and, more importantly, a successful inventor. Who knows how far you will go? Happy Inventing!