A new world has opened to writers who wish to have their words turned into finished books. With technological advances in typesetting, printing, distribution, and sales, self-publishing has become a reality. But while converting your writing into a commercially available title may sound relatively easy—based upon the claims of the companies that offer this service—there are many important considerations you should be aware of before going to press. Book publishing expert Dr. Jan Yager has created an easy-to-follow guide that will take you from conception to production to selling—and everywhere in between. Whether the work is fiction or nonfiction, there are many crucial decisions to be made and pitfalls to avoid. How to Self-Publish Your Book offers sound and proven advice at every turn.
The book is divided into three parts. Part One takes you through the initial manuscript preparation—setting your goals, editing, proofing, and choosing a layout, as well as creating a business plan for the book’s eventual release. Part Two focuses on the actual production of the book. It explains the importance of cover design, what you need to know about producing physical books and e-books, and how to turn your title into an audiobook. Part Three provides key information on how to market and sell a book—the very areas most writers understand least even though they are essential to a title’s success. Also included is a valuable resource section that you can to turn to time and time again for helpful websites and e-mail that provide essential self-publishing services including free-lance editors, proofreaders, book marketers, publicists, printers, and related associations.
Today, numerous workshops and lecturers charge hundreds of dollars, promising to turn self-published books into bestsellers. The fact is that to create the best book possible, you have to start with the title’s conception, not with the finished product. Here is a complete road map to what lays ahead for the self-published author—not based on hype or wishful thinking, but based on Dr. Jan Yager’s lifetime of experience in the world of publishing.
Dr. Jan Yager received her M.A. in criminal justice from Goddard College and a Ph.D. in sociology from the City University of New York Graduate Center. Beginning at the age 23, she began her publishing career first working at Macmillan Publishing Company, and then at Grove Press working directly under the company’s founder Barney Rosset. There she learned to do everything from selling foreign and subsidiary rights to acquisitions, publicity, and sales. Jan’s life has been all about writing and publishing, books. She is the author of more than 40 books published by such major houses as Simon & Schuster, Penguin Random House, Scribner, Wiley, and Doubleday, as well as self-published by her own company, Hannacroix Creek Books, Inc.
Dr. Yager has been interviewed on such major TV shows as Oprah, The View, the Today Show, Good Morning America, The Early Show, CBS Sunday Morning, CNN, MSNBC, and BBC television in London. Dr. Yager’s award-winning titles include Foreign Rights and Wrongs; Effective Business and Nonfiction Writing; Career Opportunities in the Publishing Industry (with Fred Yager), Business Protocol; Victims; When Friendship Hurts (translated into 29 languages); Friendshifts; The Pretty One (a novel), Untimely Death (a novel, with Fred Yager), The Quiet Dog (illustrated by Mitzi Lyman), Work Less, Do More; Put More Time on Your Side; and others. Dr. Yager and her husband, Fred, reside in Stamford, Connecticut.