| |
|
How to Make Real Money Selling Books
(Without Worrying About Returns)
A Complete Guide to the Book Publishers' World of Special Sales
Brian Jud
|
 |
 |
|
ISBN-13: 978-0-7570-0213-7
Length: 320 Pages
Size: 6 X
9-inch
Format: Quality Paperback
Category: Business/ Marketing/ Publishing
Price: $24.95
US
Availability:
June 2008
Contents
Reviews |
Do you want to sell more books? No matter what size publisher you are--even if you self-publish--you have the ability to sell hundreds of thousands of your books to markets that are entirely outside the bookstore environment. For years, large publishing houses (and savvy independent publishers) have zeroed in on these lucrative markets, satisfied their constant need for new books, and quietly profited from these "special sales" venues. Now, marketing expert Brian Jud has unlocked the secret to the world of special sales through his practical, easy-to-follow guide How to Make Real Money Selling Books (Without Worrying About Returns).
This comprehensive work provides everything a book publisher needs to know about taking advantage of marketing opportunities beyond the bookstore. It opens your eyes to a wealth of solid, often surprising outlets--from book fairs and specialty shops to specialized libraries and companies that offer premium sales. Unlike bookstores, these are markets that never or rarely return titles. But that's only the beginning. You will also learn how each market works, how to locate key contacts, and how to successfully negotiate a deal. Rounding out this book is invaluable information on print runs, discounts, contracts, and distributors, as well as a "heads-up" on common marketing pitfalls and how to avoid them. By the time you finish reading this book, you'll wonder how you ever managed without it.
Each year, many millions of books are sold through these valuable outlets. Isn't it time you took advantage of these special opportunities? With How to Make Real Money Selling Books in hand, you can widen your horizon to success.
Brian Jud is president of Book Marketing Works, a marketing consultancy firm. Established in 1996, the company's goal is to help independent publishers market their titles more effectively. Brian is an award-winning author, whose titles have included the best-selling Job Search 101. In addition to hosting the television series The Book Authority, he has appeared as a guest on numerous television and radio talk shows and speaks regularly on marketing topics at seminars and workshops throughout North America. Currently, Brian and his family reside in central Connecticut.
Contents
to come
Reviews
to come
BACK
TO TOP OF PAGE
|
