NOTES FROM A DYSLEXIC PUBLISHER # 12
The value of most independent publishing companies is based
on two things—its frontlist titles, and its perennial bestsellers.
Releasing new titles each season is a necessity for any indie publisher, however, it is the books that sell year after year that remain the mainstay of most indie houses. These are those books that not only grab the attention of customers, but also connect with them on a personal level. Whether it’s a title, cover, or topic, these are the books that get picked up, flipped through, and—best of all—purchased. There is something in each of these books that moves consumers to want to possess their own copies.
While you already may be aware of Square One’s health book list, I would like to give special mention to some of our perennial bestselling titles. While they may not make the current bestsellers’ lists, these have in fact sold literally tens of thousands of copies—and more—over the years. It’s not all that easy to know which titles will have that magic appeal. And while some may occasionally need to be updated, there are those that require no changes at all. For an indie publisher like Square One, though, it’s not always easy to get these perennials the attention that they deserve. So, if you want to increase your bottom line, let me introduce you to some wonderful perennials of which you may not yet be aware:
Conversations with God, Book 4: Awaken the Species (Rainbow Ridge Books, SQ1. dist., $16.95 USD, ISBN: 978-1-937907-57-0) by Neale Donald Walsch
God’s Message to the World (Rainbow Ridge Books, SQ1 dist., $16.95 USD, ISBN: 978-1-937907-30-3) by Neale Donald Walsch
How to Teach Your Baby Math by Glenn Doman and Janet Doman ($13.95 USD, ISBN: 978-0-7570-0184-0)
How to Teach Your Baby to Read by Glenn Doman and Janet Doman ($13.95 USD, ISBN: 978-0-7570-0185-7)
How to Read a Person Like a Book by Gerard I. Nierenberg, Henry H. Calero, and Gabriel Grayson ($13.95 USD, ISBN: 978-0-7570-0314-1)
Pea in a Pod, Third Ed.: Your Complete Guide to Pregnancy by Linda Goldberg ($19.95 USD, ISBN: 978-0-7570-0489-6)
Suicide by Sugar by Nancy Appleton, PhD and G. N. Jacobs ($15.95 USD, ISBN: 978-0-7570-0306-6)
Talking With Your Hands, Listening With Your Eyes: A Complete Photographic Guide to American Sign Language by Gabriel Grayson ($26.95 USD, ISBN: 978-0-7570-0007-2)
The Video Poker Edge, Second Ed.: How to Play Smart and Bet Right by Linda Boyd ($17.95 USD, ISBN: 978-0-7570-0252-6)
Your Body Never Lies: The Complete Book of Oriental Diagnosis by Michio Kushi ($16.95 USD, ISBN: 978-0-7570-0267-0)
If you are not familiar with any of these ten titles listed above, you are missing out on a great opportunity to sell more books in your store. Considering that each of these titles have quietly sold between 50,000 to 3 million copies so far, the proof is in the numbers. Please feel free to look here through our website to learn more about both our perennials and our forthcoming frontlist titles.
Hope to hear from you soon,
Rudy Shur, Publisher
Square One Publishers, Inc.