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NOTES FROM A DYSLEXIC PUBLISHER # 12

NOTES FROM A DYSLEXIC PUBLISHER # 12

Posted: 2022/05/23

The Point

The value of most independent publishing companies is based
on two things—its frontlist titles, and its perennial bestsellers.

Releasing new titles each season is a necessity for any indie publisher, however, it is the books that sell year after year that remain the mainstay of most indie houses. These are those books that not only grab the attention of customers, but also connect with them on a personal level. Whether it’s a title, cover, or topic, these are the books that get picked up, flipped through, andbest of allpurchased.  There is something in each of these books that moves consumers to want to possess their own copies.

While you already may be aware of Square One’s health book list, I would like to give special mention to some of our perennial bestselling titles. While they may not make the current bestsellers’ lists, these have in fact sold literally tens of thousands of copies—and more—over the years. It’s not all that easy to know which titles will have that magic appeal. And while some may occasionally need to be updated, there are those that require no changes at all. For an indie publisher like Square One, though, it’s not always easy to get these perennials the attention that they deserve. So, if you want to increase your bottom line, let me introduce you to some wonderful perennials of which you may not yet be aware:

Conversations with God, Book 4: Awaken the Species (Rainbow Ridge Books, SQ1. dist., $16.95 USD, ISBN: 978-1-937907-57-0) by Neale Donald Walsch

God’s Message to the World
(Rainbow Ridge Books, SQ1 dist., $16.95 USD, ISBN: 978-1-937907-30-3) by Neale Donald Walsch

How to Teach Your Baby Math by Glenn Doman and Janet Doman ($13.95 USD, ISBN: 978-0-7570-0184-0)

How to Teach Your Baby to Read by Glenn Doman and Janet Doman ($13.95 USD, ISBN: 978-0-7570-0185-7)

How to Read a Person Like a Book by Gerard I. Nierenberg, Henry H. Calero, and Gabriel Grayson ($13.95 USD, ISBN: 978-0-7570-0314-1)

Pea in a Pod, Third Ed.: Your Complete Guide to Pregnancy by Linda Goldberg ($19.95 USD, ISBN: 978-0-7570-0489-6)

Suicide by Sugar by Nancy Appleton, PhD and G. N. Jacobs ($15.95 USD, ISBN: 978-0-7570-0306-6)

Talking With Your Hands, Listening With Your Eyes: A Complete Photographic Guide to American Sign Language by Gabriel Grayson ($26.95 USD, ISBN: 978-0-7570-0007-2)

The Video Poker Edge, Second Ed.: How to Play Smart and Bet Right by Linda Boyd ($17.95 USD, ISBN: 978-0-7570-0252-6)

Your Body Never Lies: The Complete Book of Oriental Diagnosis by Michio Kushi ($16.95 USD, ISBN: 978-0-7570-0267-0)

If you are not familiar with any of these ten titles listed above, you are missing out on a great opportunity to sell more books in your store. Considering that each of these titles have quietly sold between 50,000 to 3 million copies so far, the proof is in the numbers. Please feel free to look here through our website to learn more about both our perennials and our forthcoming frontlist titles.

Hope to hear from you soon,

Rudy Shur, Publisher
Square One Publishers, Inc.


Conversations With God, Book 4

 We’re in Trouble. But There Is Help . . . If We Listen.   In the middle of the night on August 2, 2016, Neale Donald Walsch found himself drawn into a new and totally unexpected dialogue with God in which he suddenly faced two questions: Is the human race being offered help by Highly Evolved Beings from Another Dimension? Is there a key role that humans are being invited to play in advancing ...
Qty
9781937907570 Paperback (Trade paperback (US))
Available
$16.95
9781937907495 Hardback
Available
$23.95

God's Message to the World

Is it possible that everything we think we know about God, and what God wants, is wrong?Could humanity’s ideas about all this be the greatest inaccuracies . . . ever? Would it matter if they were? The author of the multi-million-selling Conversations with God series places the question squarely before our world in another blockbuster book that could move our species closer to true spiritual ...
Qty
9781937907303 Paperback (Trade paperback (US))
Available
$16.95

How to Teach Your Baby Math

Time and again, the work performed at The Institutes for the Achievement of Human Potential has demonstrated that children from birth to age six are capable of learning better and faster than older children. How To Teach Your Baby To Read shows just how easy it is to teach a young child to read, while How To Teach Your Baby Math presents the simple steps for teaching mathematics through the ...
Qty
9780757001840 Paperback
Available
$13.95
9780757001895 Hardback
Available
$22.95

How to Teach Your Baby to Read

Time and again, the work performed at The Institutes for the Achievement of Human Potential has demonstrated that children from birth to age six are capable of learning better and faster than older children. How To Teach Your Baby To Read shows just how easy it is to teach a young child to read, while How To Teach Your Baby Math presents the simple steps for teaching mathematics through the ...
Qty
9780757001857 Paperback
Available
$13.95
9780757001888 Hardback
Available
$22.95

How to Read a Person Like a Book

Imagine meeting someone for the first time and within minutes—without a word being said—having the ability to tell what that person is thinking. Magic? Not quite. Whether people are aware of it or not, their body movements clearly express their attitudes and motives, communicating key information that is invaluable in a range of situations. How to Read a Person Like a Book is designed to teach ...
Qty
9780757003141 Paperback
Available
$13.95

Pea in a Pod, Third Edition

Pregnancy and childbirth are not what they used to be. Fifty years ago, mothers-to-be visited their obstetricians once a month, did exactly what they were told, and gave birth to their babies while heavily sedated or anesthetized. Their husbands, who most likely had never even once accompanied them to the doctor, paced nervously in the waiting room, barred from the inner sanctum of the labor and ...
Qty
9780757004896 Paperback (Trade paperback (US))
Available
$19.95

Suicide by Sugar

It is a dangerous, addictive white powder that can be found in abundance throughout this country. It is not illegal. In fact, it is available near playgrounds, schools, and workplaces. It is in practically everything we eat and drink, and once we are hooked on it, the cravings can be overwhelming. This white substance of abuse is sugar.Over two decades ago, Nancy Appleton’s Lick the Sugar Habit ...
Qty
9780757003066 Paperback
Available
$15.95

Talking with Your Hands, Listening with Your Eyes

After English and Spanish, it is the third most common language in North America. Over 22 million people use it to communicate. It has its own beauty, its own unmistakable form, and its own inherent culture. It is American Sign Language (ASL), the language of the deaf. Gabriel Grayson has put together a book that makes signing accessible, easy, and fun. Using almost 1,400 photographs, he has ...
Qty
9780757000072 Paperback
Available
$26.95

The Video Poker Edge, Second Edition

Although most people believe that winning in casinos is a matter of luck, video poker actually gives you an opportunity to make decisions. The problem is that most people simply don’t know how to make smart playing moves—or they didn’t until now. In this book, author and gambling expert Linda Boyd offers a user-friendly guide that helps you gain the winning edge over video poker machines. The ...
Qty
9780757002526 Paperback
Available
$17.95

Your Body Never Lies

Too often, conventional medicine fails to detect illness—especially when it first begins and is easiest to cure. But Oriental diagnosis, an ancient holistic system of knowledge, can often discover physical problems even before they arise. Now Your Body Never Lies helps you both understand and use this natural, noninvasive approach to restoring good health. Your Body Never Lies starts by ...
Qty
9780757002670 Paperback
Available
$16.95