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NOTES FROM A DYSLEXIC PUBLISHER # 4

Posted: 2021/05/03

The Point
Selecting the books you wish to publish
can be part of a well-structured business plan. On the other hand,
it can come from a place far more personal . . . such as cancer.

It was 2007. I had already been publishing books on the topic of cancer for a number of years—covering both conventional and alternative approaches. Through the process, I had learned a good deal about cancer by speaking to many doctors and cancer survivors who wanted to share their knowledge and stories. I would have thought that I would be better prepared for the day my wife was diagnosed with thyroid cancer. For the most part, I knew that thyroid cancer was highly curable. What I was to learn, though, was that there are two rare and especially deadly forms of thyroid cancers out there, and my wife had one of them. It was called Anaplastic Thyroid Cancer (ATC), and based upon the medical statistics available to me, only one to two percent of those diagnosed with ATC survive. The news was difficult to hear, and reading about the disease on the internet only made things worse. All the medical websites that we visited described the illness as “Fatal.” We needed a decisive course of action—quickly.

The first thing we did was to find, contact, and visit a reputable, well-established cancer hospital. The physicians with whom we met were nothing less than honest about my wife’s tough prognosis. Given the short time she was told she had left—only three weeks to three months—my wife wanted to undergo the conventional treatments of surgery, radiation, and chemotherapy. As her treatment progressed, I contacted every one of the cancer specialists and alternative doctors that I knew. Each and every one of them came back to me with the same response: They knew of no existing treatment, alternative or otherwise, that showed any measurable effect in the fight against this particular cancer. The hospital, now in charge of my wife’s treatment, was conducting a number of clinical trials with an always-evolving source of newly developed drugs, but the results for ATC were poor.

The day before Christmas 2007, my wife underwent her first operation. While my family and I sat together in the hospital’s waiting room, my daughter-in-law told me about an article she had just read in The Wall Street Journal. It was about a father whose seven-year-old son had been diagnosed with a different type of rare and aggressive cancer. There was a treatment for it, but if it failed, the cancer would likely return and go on to kill the child. His child underwent the treatment, and while the initial results were good, the cancer came back. The father had learned about a psychology professor at U of C at San Diego, who was given a similar diagnosis and told to go home and prepare to tie up any loose ends before his death. But the professor did something very different. Without any medical protocols to follow, he put together a mix of natural supplements and off-label drugs that all had been shown to reverse or disrupt cancer cell growth in some manner. Working closely with his son’s doctor, the father used the same approach for his son that the San Diego professor had employed—and the treatment worked. I must have read that article ten times.

While my wife continued to undergo conventional treatments, together we searched for a qualified oncologist who would be willing to work with us. As luck would have it, we found one. Once my wife’s full set of treatments had been completed, our new doctor provided us with a wide assortment of natural supplements and off-label drugs that my wife was to take—every day. Her cancer came back twice, and she was operated on twice. But when it came back, the pathology report showed that the disease had changed. It was still ATC, but it now presented no positive margins (hair-like growths that extend beyond the edge of the tumor’s malignant tissue). Unlike the original tumors that had been surgically excised, the new cancer cells were nowhere near as aggressive as the original cells. After a third operation, my wife appeared to be free of cancer. The hospital doctor called her his “miracle patient.” However, he did not want to know what we had done after all the hospital treatments had been completed. That was twelve years ago, and I am lucky enough to still have my wife with me—still cancer-free.

Based on what my wife’s experiences, it took me two years after her initial prognosis to convince the alternative oncologist with whom we had worked to write a book based on this approach. Beyond the Magic Bullet: The Anti-Cancer Cocktail ($16.95 USD, ISBN: 978-0-7570-0232-8) by Dr. Raymond Chang was the book I had the honor of publishing. And, as it turned out, the San Diego psychology professor and cancer survivor from The Wall Street Journal article—Dr. Ben Williams—was kind enough to write the book’s Foreword.

But there was more to come. After the intense radiation treatments my wife had endured, she had a very hard time swallowing foods. Her throat had partially closed due to the swelling, and she was in pain every time she tried to eat. I called another of my Square One authors—Sandy Woodruff, RD, one of this country’s top nutritionists—and asked for help. Working with fellow nutritionist Dr. Leah Gilbert-Henderson, Sandy was able to create a dietary program that allowed my wife to minimize her pain while maximizing her nutritional intake from a bevy of foods that she could actually swallow. Based on the success of their work, Sandy and Dr. Gilbert-Henderson then wrote what would become Square One’s best-selling special needs title, Soft Foods for Easier Eating Cookbook ($18.95 USD, ISBN: 978-0-7570-0290-8). Once the book was out, we learned that there were a great many other health conditions that could benefit from the recipes in our book.

Three years ago, as my wife continued to live a happy and productive cancer-free existence, her breathing started becoming a problem. The three operations performed on her lungs to remove the cancer had taken their toll. I wanted once again to do all I could to find a way to improve her breathing, so I called another one of my authors. Meera Patricia Kerr is a top yoga instructor who teaches people how to breathe properly. She said that she could help and that she also had a friend—Dr. Sandra McLanahan, MD—who could provide some valuable medical guidance. The information that she and Dr. McLanahan compiled became the basis for one of Square One’s newest books, Take a Deep Breath ($16.95 USD, ISBN: 978-0-7570-0481-0). As my wife and I learned, breathing issues can be caused by a large number of disorders, beyond just my wife’s condition.

I had never planned to publish these three titles, but when you’re an independent publisher, sometimes your work does become personal. You may be doing it for your own reasons, but you also know that there are people out there, just like my wife, who are affected by any number of debilitating health disorders. And you come to realize that it’s really not about producing a bestseller, but about providing essential information to people who need it. It’s just a guess, but that might be one of the reasons that Square One is now one of the leading health book publishers in the United States—just an unplanned benefit.

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If you're one of the more than 5 million THIS IS US fans, then here's your next favorite book!

Posted: 2021/04/19

GARDEN CITY PARK, NY: For the more than 5 million This Is Us fans who saw the intensely dramatic yet poignant conversation between Pearson brothers Randall (Sterling K. Brown) and Kevin (Justin Hartley) in last week's new episode "Brotherly Love," Square One may now have the ideal book for folks to now read. (In fact, famed newspaper columnist Cindy Adams just ran an item about this book in her New York Post "Page Six" column - click here to see.)

Recognized for its special resonance in Times Square Chronicles' "Glorious Corner" column, Matchsticks: An Education in Black & White (ISBN: 978-0-7570-0505-3) by Fred Engh with Jann Seal tells the unique and all-too-human story of how Engh became the first white student in 1961 to attend and receive his diploma at an all-Black college. Engh's time at the college, crystallized by his warmly welcomed friendship with fellow college golf team player and eventual NFL football player Bob Taylor, is paralleled in the story's telling by the contemporary world of racism in America. Aided by acclaimed writer and co-author Jann Seal, Engh underpins the sober realities of race relations in the US by including throughout his book what Kirkus Reviews applauds in its review as "sidebar timelines of major events that occurred between 1941 and 2020, which help anchor the author’s personal story in a historical context."

Matchsticks, which has also been celebrated by Publishers Weekly ("this fascinating fish-out-of-water account provides a unique perspective on race and culture"); Medium.com ("as we go through the process of reckoning with the fact that racism is alive and well even now, it’s great to read a story like this); and Midwest Book Review ("an inherently impressive and inspiring life story"), among others, is a title with which Square One Publishers is immensely proud to be associated. The book is available everywhere . . . now.

Matchsticks: An Education in Black & White ($24.95 USD, ISBN: 978-0-7570-0505-3).

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African-American physician Dr. Richard W. Walker, Jr., MD—author of the forthcoming BLACK HEALTH MATTERS—with TBWA\World Health "Protecting Black Mothers: A Holistic Perspective of the Maternity Crisis" livestream on YouTube (Wed., Apr. 14 at 5:30pm EST)

Posted: 2021/04/12

GARDEN CITY PARK, NY: If you don't think African Americans today suffer the effects of systemic injustice, look no further than your local maternity ward. Far more prevalent than police abuse—and more insidious than the “Jim Crow” segregation laws, which forced Blacks in past decades to use bathrooms and water fountains kept separate from those used by whites—Blacks are being disenfranchised at birth, according to Texas-based African-American physician Richard W. Walker, Jr., MD, MBA, IFMCP.

Dr. Walker—who has been a dedicated obstetrician now for 50 years and whose next book, Black Health Matters, will be published this June—is one of five remarkable individuals who will participate in TBWA\World Health's livestream YouTube event "Protecting Black Mothers: A Holistic Perspective of the Maternity Crisis" on Wed., Apr. 14 at 5:30pm ET.

“What should be one of the safest and most sacred of arenas, the birthplace of life, is statistically many times more dangerous for Black people than it is for white people,” Dr. Walker says. “The magnitude of the health crises within the African-American community is more severe than all other manner of injustice to Blacks in the U.S. today. And yet, no one is talking about it.”

Until now, that is.

This live discussion is a part of TBWA\WorldHealth's strong and ever-growing social media initiative #BlackHealthNow. Anyone who wishes to check in and watch should either CLICK HERE on the day of the event, or can copy/paste the YouTube URL/link provided below into their preferred internet browser:

bit.ly/youtubeBHN

Both founder and CEO of Walker Health Care Holdings and TVP-Care, Dr. Walker will be joined on this livestream YouTube event by:

* Dr. La Tanya R. Hines, MD, FACOG
Assistant Clinical Professor, ObGyn, Kaiser Permanente Bernard J. Tyson School of Medicine

* Dr. Denese Shervington, MD, MPH, CLINPROF
President and CEO of IWES

* Dr. S. Michelle Ogunwole, MD
Social Epidemiology and General Internal Medicine, Johns Hopkins Hospital

and

* Wallye Holloway, Associate Managing Partner for TBWA\WorldHealth

Both neonatal and congenital defects, once thought to be genetic, are now being linked to widespread nutritional abuse and environmental toxins in the Black community—something that alarms Dr. Walker greatly. "If you consider the fact," says Dr. Walker, "that the highest levels of toxins in the US are mostly found in communities of color—where the water, air, food, houses, and apartments are all seriously compromised by man-made contaminants—it’s not hard to guess why our babies are born already poisoned, and go on in life to suffer the highest deaths and abnormal birth rates of all American populations."

When it comes to the current state of Black health in America, Dr. Walker does not mince words. “We can no longer wait for others to solve our own urgent health care crises. We have to take charge of it for ourselves.”

# # # # # # # # # #

The TBWA\World Health #BlackHealthNow Livestream YouTube Event
"Protecting Black Mothers: A Holistic Perspective of the Maternity Crisis"
Wed., Apr. 14 at 5:30pm ET

Check it out on YouTube at: bit.ly/youtubeBHN

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Former NYS Assemblyman HARVEY WEISENBERG champions better wages for caregivers of the developmentally disabled amid COVID

Posted: 2021/04/05

Garden City Park, NY: As reported this week by Michael Gormley in New York Newsday, a serious effort is now being made in Albany by Governor Andrew Cuomo and fellow legislators to ensure that part of the state's proposed $193 billion budget is allotted to "provide for a higher, living wage to retain trained, experienced workers" who tend to those of New York's youths and adults with special needs.

Harvey Weisenberg, a major voice for all manner of public service—across New York State in general, and the Long Island town of Long Beach in particular—for more than sixty years, has kept himself actively engaged in the fight to get better wages for those folks who give their care to the disabled. And as with so many things throughout his life, much of Weisenberg's political advocacy springs from a personal story.

At the heart of Harvey's autobiography For the Love of a Child: My Life, My City & My Mission ($16.95 USD, ISBN: 978-0-7570-0480-3) is his ongoing dedication and loyalty to his late wife Ellen's son, Ricky, who was born with cerebral palsy.

Now blind at 62 years old and unable to speak, Ricky has lost his caregiver of eight years because of the economic struggles for so many in the midst of the COVID-19 pandemic. While he wants to do all he can to ensure his son receives the kind of care on which he has come to depend, Weisenberg also knows—from decades of political service spent on behalf of the disabled community—that the best you can do in life is equalled only by the most lives you can help best.

Weisenberg's undying commitment to the disabled was recognized in June 2019 by the New York State Senate and Assembly, in a salute to a remarkable career where he was instrumental in the passing of 337 bills into law—many of which were focused on the needs and challenges of the disabled community.

To learn more about Harvey Weisenberg's life and his ongoing commitment to the good in everyone, feel free to check out For the Love of a Child either at Amazon, B&N.com, Bookshop—or, yes, even from your local library (you'll either find it there yourself, or your librarian will be able to find it for you).

* Harvey Weisenberg photo credit: Newsday / J. Conrad Williams

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Square One's Two Finalists in the IBPA Ben Franklin Awards!

Posted: 2021/03/29

Garden City Park, NY: Square One has two finalists in the just-announced 2021 IBPA Benjamin Franklin Awards.

The titles are What You Must Know About Strokes in the "Health & Fitness" category, along with our hardcover The Knights of Columbus: An Illustrated History in the "History" category.

Winners will be announced in IBPA's live ceremony over four nights, May 11-14, 2021.

Last year saw Square One's audiobook version of Elliot Tiber's Palm Trees on the Hudson (an ACX.com production brought to wonderful life by veteran actor/narrator Edwin Wald) bring home the Gold Medal in the 2020 IBPA Benjamin Franklin Awards for Best Audiobook - Nonfiction, and Square One has won for a number of its other titles over the years.

Hailed by Library Journal as "a clear and thorough guide that should be a solid one-stop resource for patients and their support circle," What You Must Know About Strokes ($16.95 USD, ISBN: 978-0-7570-0483-4) by stroke specialist Dr. Amytis Towfighi and best-selling health writer and stroke survivor Laura Stevens offers all the information stroke survivors and their loved ones need to know in order to ask the right questions and make informed decisions.

Meanwhile, The Knights of Columbus ($34.95 USD, ISBN: 978-0-7570-0308-0) stands now as the definitive book on this mainstay in contemporary Catholic life for many—a fraternal organization with well over 1 million members worldwide. This book has been declared "An approachable, worthwhile history of a venerable Catholic brotherhood" (Kirkus Reviews); a "well-designed history" (Publishers Weekly); and an esteemed text in which "Catholic and non-Catholic readers alike will find much to enjoy" (Booklist).

Square One is proud to have two finalists in this year's IBPA Benjamin Franklin Awards, and wants to congratulate all of our other fellow finalists in this great annual book awards ceremony.

What You Must Know About Strokes and The Knights of Columbus: An Illustrated History are both available on Amazon, B&N.com, Bookshop, and wherever else books are sold.

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