"Writing a great book is the easy part. Getting people to buy the book is wicked hard. Jan’s book shows you what promotion to do so you increase the possibility that your book becomes a bestseller.”—Jeffrey Fox,bestselling author,How to Become a Rainmaker"Being an author is 50% creative and 50% promotion. Jan Yager's comprehensive and practical book, How to Promote Your Book, tells...

A new world has opened to writers who wish to have their words turned into finished books. With technological advances in typesetting, printing, distribution, and sales, self-publishing has become a reality. But while converting your writing into a commercially available title may sound relatively easy—based upon the claims of some companies that offer this service—there are many important considerations you...

The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops, gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing,...

It is the place where wizards live, forests are enchanted, and things are often not what they seem. It is also the home of editors, agents, marketers, and art directors. It is the world of children’s book publishing. Until the first edition of this book was released, it was one of the most confusing places for hopeful writers to navigate...

So, you have a great idea for a nonfiction book, but you don’t know a thing about how to get it published. Where do you start? What should you send? Are some book publishers better than others? So many questions—but where do you find the answers? The fact is that most budding writers are in the dark when it comes...