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NOTES FROM A DYSLEXIC PUBLISHER # 12

Posted: 2022/05/23

The Point

The value of most independent publishing companies is based
on two things—its frontlist titles, and its perennial bestsellers.

Releasing new titles each season is a necessity for any indie publisher, however, it is the books that sell year after year that remain the mainstay of most indie houses. These are those books that not only grab the attention of customers, but also connect with them on a personal level. Whether it’s a title, cover, or topic, these are the books that get picked up, flipped through, andbest of allpurchased.  There is something in each of these books that moves consumers to want to possess their own copies.

While you already may be aware of Square One’s health book list, I would like to give special mention to some of our perennial bestselling titles. While they may not make the current bestsellers’ lists, these have in fact sold literally tens of thousands of copies—and more—over the years. It’s not all that easy to know which titles will have that magic appeal. And while some may occasionally need to be updated, there are those that require no changes at all. For an indie publisher like Square One, though, it’s not always easy to get these perennials the attention that they deserve. So, if you want to increase your bottom line, let me introduce you to some wonderful perennials of which you may not yet be aware:

Conversations with God, Book 4: Awaken the Species (Rainbow Ridge Books, SQ1. dist., $16.95 USD, ISBN: 978-1-937907-57-0) by Neale Donald Walsch

God’s Message to the World
(Rainbow Ridge Books, SQ1 dist., $16.95 USD, ISBN: 978-1-937907-30-3) by Neale Donald Walsch

How to Teach Your Baby Math by Glenn Doman and Janet Doman ($13.95 USD, ISBN: 978-0-7570-0184-0)

How to Teach Your Baby to Read by Glenn Doman and Janet Doman ($13.95 USD, ISBN: 978-0-7570-0185-7)

How to Read a Person Like a Book by Gerard I. Nierenberg, Henry H. Calero, and Gabriel Grayson ($13.95 USD, ISBN: 978-0-7570-0314-1)

Pea in a Pod, Third Ed.: Your Complete Guide to Pregnancy by Linda Goldberg ($19.95 USD, ISBN: 978-0-7570-0489-6)

Suicide by Sugar by Nancy Appleton, PhD and G. N. Jacobs ($15.95 USD, ISBN: 978-0-7570-0306-6)

Talking With Your Hands, Listening With Your Eyes: A Complete Photographic Guide to American Sign Language by Gabriel Grayson ($26.95 USD, ISBN: 978-0-7570-0007-2)

The Video Poker Edge, Second Ed.: How to Play Smart and Bet Right by Linda Boyd ($17.95 USD, ISBN: 978-0-7570-0252-6)

Your Body Never Lies: The Complete Book of Oriental Diagnosis by Michio Kushi ($16.95 USD, ISBN: 978-0-7570-0267-0)

If you are not familiar with any of these ten titles listed above, you are missing out on a great opportunity to sell more books in your store. Considering that each of these titles have quietly sold between 50,000 to 3 million copies so far, the proof is in the numbers. Please feel free to look here through our website to learn more about both our perennials and our forthcoming frontlist titles.

Hope to hear from you soon,

Rudy Shur, Publisher
Square One Publishers, Inc.

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THE RIGHTEOUS FEW, Marty Brounstein's acclaimed Holocaust title, is now available in audiobook format

Posted: 2022/04/23

“Fostering positive values such as respect
and unity are so relevant for today.”
Marty Brounstein (March 4, 1957 - July 31, 2020)

Garden City Park, NY: With the Passover holidays now concluded, Square One is pleased to announce that the late Marty Brounstein's acclaimed Holocaust title The Righteous Few ($16.95 USD, ISBN: 978-0-7570-0497-1) is now available in audiobook format.

What makes this audiobook especially poignant is that Mr. Brounstein served as narrator on it, and finished the job only a few weeks before his death (due to a short battle with cancer) in late July 2020.

The Righteous Few is the true story of how Frans and Mien Wijnakke, a Catholic couple from Dieden of the Netherlands, saved the lives of at least two dozen Jews in southern Holland at the height of the Holocaust during World War II. More than just a Holocaust account, what makes this tale so important to us all in these perilous political times is how this simple couple from a small town ran the risk of losing their lives every time that they saved a life.

The book has been declared a "great story" by top book critic Charles Ashbacher and celebrated by fellow reviewer Grady Harp as being "beautifully told." To listen to Marty Brounstein's sensitive narration of his own book is to be reminded of his wonderful storytelling skills and tireless visits to schools throughout the US and abroad in an effort to spread the word of this inspiring story.

His widow, Leah Baarswhose own survival of the Holocaust as a baby connects with The Righteous Fewis now at the helm, along with her children, of the "Inspiring Courage Legacy Fund" that Marty worked hard to set up prior to his passing. To learn more about the Legacy Fund, you can either CLICK HERE or copy/paste the URL below into your web browser:

https://www.flipcause.com/secure/cause_pdetails/OTA4MzU=

To hear a sample of Marty Brounstein's narration of The Righteous Few in audio, please CLICK HERE. And if you would like to read Marty's other Holocaust book with us entitled Woman of Valorabout Eta Chait, a young Jewish woman who lived with her parents and siblings in Lukow, Polandfeel free to click here as well. Both of Marty Brounstein's books had the distinction of being reviewed last year in the longstanding popular Jewish publication Hadassah, which you can see if you CLICK HERE.

We at Square One remain proud of our affiliation with Marty Brounstein and all that he and his books have done, and continue to do, to keep this particular moment in history always remembered.

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BLACK GOLFERS EMBRACE WHITE GOLFER'S EDUCATION

Posted: 2022/04/18

Garden City Park, NY: Square One is pleased to share an excellent new review of our acclaimed hardcover memoir, Matchsticks: An Education in Black & White ($24.95 USD, ISBN: 978-0-7570-0505-3). The popular niche publication African-American Golfer’s Digest has now listed Matchsticks in its “Bookshelf” column. To see the page online, you can click here.

Matchsticks 
is the life story of youth sports pioneer Fred Engh, the first white student to attend Maryland State—a then all-Black college—in the early 1960s. Living in a trailer park with his wife and children, Fred’s future seemed bleak at that time—that is, until he heard a college football coach being interviewed on a local radio show talking about becoming a Physical Education teacher. His intention in attending Maryland State was not to break any racial barriers or make any headlines. He simply wanted a better life for himself and his young family as an accredited teacher. What he learned from attending that college, however, was something he had not expected.

Of the book, African-American Golfer’s Digest has this to say:

“The story behind how [Engh] discovered his calling in life is definitely a remarkable one of transition. Today, when racial disparagement has once again taken the form of marches, protesters, and daily news headlines, here is a tale of discovery, understanding, and personal change. A lesson still as valuable today as it was then.”

This is only the most recent praise for a book that has already been declared “Thought-provoking” (Kirkus Reviews), “Fascinating” (Publishers Weekly), “Honest” (Sport Literature Association), “Timeless” (Midwest Book Review), “Inspiring” (Medium.com), and “A great read” (The Bookworm Sez).

Fred Engh and his non-profit organization, NAYS—the National Alliance for Youth Sports—has positively affected the lives of millions of children throughout the country for decades. In addition to working to help keep organized sports a fun experience for kids, Engh has also tried to even the playing field for children of different colors and ethnicities. To learn more about Fred’s life story, told by Engh himself, be sure to click here for a Golf TV segment about it.

Square One invites readers everywhere to check out Matchsticks: An Education in Black & White. It is available, as with all of our books, on Amazon and wherever else books are sold nationwide.

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IF BREASTS COULD TALK: New Article and More Results from DRESSED TO KILL author Sydney Ross Singer and the Ongoing INTERNATIONAL BRA-FREE STUDY

Posted: 2022/03/30

Garden City Park, NY: In support of his continued research efforts alongside wife/fellow medical anthropologist Soma Grismaijer and breast health facilitator Ken L. Smith, bestselling author Sydney Ross Singer has just released a new article in both Academia.edu and the Hawaii Reporter.

The article is entitled “If Breasts Could Talk: Further Revealing Secrets of the International Bra-Free Study,” and it picks up from and amplifies the ongoing International Bra-Free Study that Singer and Grismaijer began in 2018 as a follow-up to their initial studies back in 1995 that proved a link between the wearing of tight bras and the occurrence of breast cancer.

The roots of these studies are firmly defined and presented for the general public in Singer and Grismaijer’s still-controversial book Dressed to KillThe Link Between Breast Cancer and Bras (Square One, $16.95 USD / ISBN: 978-0-7570-0462-9). Now fully updated and revised by authors Singer and Grismaijer for their “Second Edition,” the book’s views regarding the fatal fashion at the heart of bra wearing has become far more fully accepted within the mainstream—particularly in the past few years of pandemic, as a great and growing surge of women opted to go “bra-less” amid the COVID-19 lockdown.

In addition to the inclusion of several positive testimonials from women participants in the study, Singer also reports in his new article the following key update:

“In the study, we ask participants to stop wearing bras, and we then follow their progress. We now have participants from Albania, Australia, Austria, Brazil, Canada, Central African Republic, China, Côte d’Ivoire, Croatia, Curacao, England (UK), France, Germany (Deutschland), Ghana, Greece, Guatemala, India, Iran, Ireland, Israel, Italy, Lithuania, Mexico, Netherlands (Holland), New Zealand, Nigeria, Pakistan, Poland, Portugal, Qatar, Scotland, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan (ROC), and the US [United States].”

Following the pioneering lead of Singer and Grismaijer, along with a study published in 2002 by the International Journal of Biometeorology, there has also been over the past few years:

* A study based out of Spain in 2011 that found bras in general—underwire bras, in particular—were being increasingly linked to breast disease;

* A study based out of Nairobi in 2014 found a bra-cancer link in pre- and post-menopausal women;

* A major study, based out of Brazil and built directly upon the precepts of Singer and Grismaijer's important Bra and Breast Cancer Study conducted in the mid-’90s, was published in the May 2016 issue of Journal of Oncology Research and Treatment and, as described by Singer in his new article, was “the first epidemiological study to look at bra tightness and time worn, and found a significant bra-cancer link”; and

* An early 2018 article published in the Journal of Dermatological Science (“Lymph stasis promotes tumor growth”) was a testament to what many medical expertis across Europe and Asia said they had believed for more than a decade—the impairment of lymphatic flow throughout the female breast and elsewhere in the body caused by the wearing of bras was a key factor in subsequent diagnosis of cancer throughout much of the world.

More than signaling a change in current style or social perspective, the hope for Singer and Grismaijer is that their ongoing efforts may help to further legitimize bra-lessness as a culturally appropriate state of being—and that, as they write about in their book, could make all the difference in reducing the rate of breast cancer cases both here at home and throughout the world.

To learn more about what Sydney Ross Singer and Soma Grismaijer have to say about bras and breast cancer, check out a copy of Dressed to KillSecond Edition. (You can also check it out now in audio, narrated by Diane Neigebauer.) If you or someone you know is concerned about the possibility of breast cancer due to bras, consider becoming a participant in the International Bra-Free Study by visiting www.BraFreeStudy.org or receiving related information updates at https://brasandbreastcancer.org.

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NOTES FROM A DYSLEXIC PUBLISHER # 11

Posted: 2022/03/29

The Point

As a publisher, sometimes you come across projects that can
unexpectedly reshape the direction of your company and your life.
Take the subject of supplements and your healthPart Three.

Establishing yourself as an upstart indie publisher is not always easy. In the early 1980s, my first company had begun to get some visibility as an alternative health publisher with authors such as Ann Wigmore, Michio Kushi, and Nancy Appleton. Initially, as a small house, I had been the one searching for authors, so it was a nice surprise to get a phone call one day from a writer looking to have a book published. The voice on the other end introduced herself as Dr. Shari Lieberman. She told me she was a registered nutritionist with a PhD, and that she had a manuscript she wanted to show me on natural supplements. I said, “You mean like vitamins and minerals?” She said, “Exactly, but with a twist.”  Even over the phone, it was obvious to me that Shari was a force of nature. We set up a meeting at my office at the end of the week.

At our first meeting, I quickly learned that Shari was as smart, brash, and vivacious in person as she had been on the phone. She told me that her first book had been published by Doubleday. They had done one large printing, sold out of copies, and then simply put the book out-of-print. She was told by her editor that they didn’t like her approach to health. And when I asked her about her “approach,” that’s when it got very interesting. She explained the following to me:

For decades, the US Department of Agriculture (USDA) had published the official recommended “dietary guidelines” for the public’s daily vitamin and mineral intake, and it had over time become the nutritional bible for both nutritionists and doctors. After working on her doctorate, Shari discovered a very interesting fact. The amounts offered in the USDA guidelines had nothing to do with maintaining quality health. Instead these guidelines provided only enough nutrients to stave off any serious disease. In order to create this list, over the years, the government had conducted tests using prisoners to learn what the least amount of a nutrient was to prevent a disease from occurring such as scurvy or rickets. This research became the basis for their guidelines. And while that may have made sense in the 1800s, Shari thought that it no longer made sense in today’s world.

After reviewing hundreds of scientific reports and studies, she learned that while small amounts of nutrients may have avoided various diseases, many supplements when taken in larger amounts could greatly improve the state of a person’s health. The problem that was most trade book publishers insisted that their authors use only those daily amounts listed in the USDA guidelines. That may have been the problem she had run into at Doubleday. Would I be interested, she asked, in publishing a book on vitamins and minerals that was based on the latest research, not the ones put out by the USDA?

I asked if she had that research available to back up what would be in the book? She smiled and said the reference section in the book would probably run about 100 pages, just in case anyone has any questions. She then pulled out the manuscript from her oversized handbag, and handed it to me. As it turned out, what I read there was so vastly different from all the other health books then available—and yet all the suggested amounts of nutrients were fully backed up by science. That was the beginning of a long and enjoyable relationship that I had with Shari as her publisher. And as you can see from our partial list of shown titles below, it was also the project that taught me how important the right amounts of nutrients can be to our overall health.

One final note: In 1990, the USDA did in fact revise their guidelines in a more wholistic and individualized way, and I have often wondered if it was Shari’s influence on public opinion that helped generate these new changes.

Glycemic Index Food Guide ($7.95 USD, ISBN: 978-0-7570-0245-8)

What You Must Know About Vitamins, Minerals, Herbs and So Much More 2nd Edition ($16.95 USD, ISBN: 978-0-7570-0471-1)

Healing With Iodine ($16.95 USD, ISBN: 978-0-7570-0467-4)

Turmeric for Your Health ($15.95 USD, ISBN: 978-0-7570-0452-0)

Sodium Bicarbonate ($16.95 USD, ISBN: 978-0-7570-0394-3)

Magnificent Magnesium ($14.95 USD, ISBN: 978-0-7570-0391-2)

The Magnesium Solution for High Blood Pressure ($5.95 USD, ISBN: 978-0-7570-0255-7)

The Magnesium Solution for Migraine Headaches ($5.95 USD, ISBN: 978-0-7570-0256-4) 

Dr. Earl Mindell’s Guide to Healing With CBD ($12.95 USD, ISBN: 978-0-7570-0521-3)

To see some of my previous posts, I invite you to visit our website at www.squareonepublishers.com, and click the “NOTES FROM” tab.

Cordially yours,

Rudy Shur, Publisher

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